You’ve probably heard about the Lean Canvas or the Business Model Canvas. These help you think about and understand your customers and your business. But how do you know what really matters to them? You have to talk to them to validate your assumptions. This is key to achieving better Impact (as I explain in my PAS Workshop)
Inspired by Iman Aghay’s approach to problem validation, I created a canvas to lead you through the discussion with your stakeholder’s, centered around Who, Why, and the Outcomes you want. Each question is a Powerful Question, to help you understand what is on your stakeholder’s mind:
Enjoy it! I would love to hear your experience with it, and if you would like to translate it, I’ll be happy to provide the sources!
PS: Special thanks to Iman, whose Ultimate Course Formula inspired me to create this canvas.